Table of Contents Introduction .. 3 LO1 Explain the role of marketing and how it interrelates with other functional units of an organisation. 3 P1 Explain the key roles and responsibilities of the marketing function . 3 P2 Explain how roles and responsibilities of marketing relates to the wider organizational context . 4 Impact on External Environment . 4 M1 Analyze the roles and responsibilities of marketing in the context of the marketing environment . 6 M2 Analyze the significance of interrelationships between marketing and other functional units of an organization . 7 The Interrelationship between marketing and other Functional Units . 8 D1 Critically analyses and evaluate the key elements of the marketing function and how they interrelate with other functional units of an organization. 9 Strategic Marketing Plan .. 10 LO2 Compare ways in which organisations use elements of the...
